58.3
E.F. Belk & Son, Inc.
Electrical contractor · https://efbelkelectric.com/
C — AveragePARTIAL · 86% measuredAI-Readiness 52/100
Who runs this board: This leaderboard is built and operated by Surphmore Consulting, a Cornelius, NC consultancy that also sells website, SEO, review, and Google Business Profile services, the same kinds of services that can raise these scores. Scores are our opinion, computed from the public signals shown on each scorecard as of its scan date, using the published methodology. They are never for sale, and whether a business is a Surphmore client has no effect on its score. Surphmore itself is listed and scored by the identical pipeline.
A · Google Business Profile & Local Pack
17.9 / 2273% measured
| measured | Profile exists, claimed & operational (GATE) Google Business Profile found (website match) and marked OPERATIONAL. {"business_status":"OPERATIONAL","place_id":"ChIJUzMoczX-U4gRdLan2Lhpagk","matched_as":"Belk E F & Son Electrical Contractors","match_confidence":1,"match_by":"website match"} | 5/5 |
| measured | Primary category set & specific Primary category is 'electrician'. Most-specific-category judgement is deferred to the full model. {"primary_type":"electrician","types":["electrician","point_of_interest","service","establishment"]} | 3/5 |
| measured | NAP, website link & hours complete 4 of 4 core fields present (address, phone, website, hours). {"address":true,"phone":true,"website":true,"hours":true} | 5/5 |
| awaiting data | Local 3-pack share of voice Local-pack ranking grid scan is part of the paid sampled layer. | |
| awaiting data | Apple + Bing parallel presence Apple Business Connect + Bing Places check needs a licensed maps-panel provider. | |
| measured | Attributes / owner photos present No photos were visible on the profile at scan time. {"photos_present":false} | 0/1 |
B · Reviews & Reputation
4.9 / 2095% measured
| measured | Review recency The newest review we found was posted over a year ago. {"newest_review":"over a year ago","basis":"full dated history (newest-first)"} | 0/4 |
| measured | Rating quality (Bayesian) Volume-adjusted customer rating lands in the solid band (our Bayesian blend of the average rating and review count observed in this scan). {"rating_band":"solid"} | 2/4 |
| measured | Review volume Review count observed in this scan falls in the under 10 range (log-scaled; cohort percentile in the full model). {"volume_band":"under 10"} | 0.62/3 |
| measured | Review velocity 0 reviews in the last 12 months. {"reviews_last_365d":0,"at_least":false} | 0/2 |
| measured | Owner responses & negative handling Owner replied to 0 of 2 recent reviews (0%); no recent reviews at or below 3 stars to respond to. {"response_rate":0,"recent_reviews":2,"negatives":0} | 0/4 |
| measured | Recent review sentiment 2 of 2 recent reviews are rated 4-5 stars (100%). {"positive_share":1,"basis":"the 2 most recent reviews"} | 2/2 |
| awaiting data | Multi-platform review breadth Secondary review surfaces (Yelp/industry) check runs on the paid layer. |
C · Website Technical Health
14.5 / 15100% measured
| measured | Live, owned HTTPS website (GATE) Live website served over HTTPS on its own domain. {"https":true,"status":200,"final_url":"https://efbelkelectric.com/"} | 4/4 |
| measured | Mobile performance PageSpeed mobile performance score 96/100. {"performance":96,"keyed":true} | 3/3 |
| measured | Core Web Vitals (lab) LCP 2.2s, CLS 0, TBT 18ms (vs Google's 2.5s / 0.1 / 200ms bars). {"lcp_s":2.2,"cls":0,"tbt_ms":18} | 3/3 |
| measured | TLS valid + AI-crawler access Valid TLS certificate; robots.txt lets AI answer-engines retrieve the site. {"tls_valid":true,"tls_expires":"2026-08-26","retrieval_blocked":[]} | 2/2 |
| measured | Accessibility Automated accessibility score 85/100 (axe-core via PageSpeed). {"accessibility":85} | 1.5/2 |
| measured | Reachability + Web Risk check Reachable; not flagged by Google Web Risk at scan time. {"reachable":true,"threat":false} | 1/1 |
D · Website Content & On-Page SEO
10.4 / 13100% measured
| measured | Indexability & crawl hygiene Robots.txt present; no xml sitemap. {"robots":true,"noindex":false,"sitemap":false} | 1.5/2 |
| measured | Title, meta & headings Title 35 chars, meta description 23 chars, 1 H1(s). {"title_len":35,"meta_len":23,"h1_count":1} | 1.65/2 |
| measured | Service-page coverage 37 internal links (proxy for page coverage; true ratio in the full model). {"internal_links":37} | 2/2 |
| measured | LocalBusiness schema + on-site NAP No LocalBusiness schema found. Phone number present on page. (Schema aids entity clarity, not AI ranking.) {"schema_types":[],"phone_on_page":true} | 0.5/2 |
| measured | Content depth (anti-doorway) ~2053 chars of visible homepage text. {"text_len":2053} | 1/1 |
| measured | Freshness, linking, guides & alt Internal linking + image alt coverage measured; last-updated freshness deferred. {"internal_links":37} | 0.7/1 |
| measured | Money-query organic rank Ranked #1 in the Google results we sampled for "Electrical contractor Mooresville NC". {"query":"Electrical contractor Mooresville NC","position":1} | 3/3 |
E · AI Discoverability & Brand/Entity (GEO)
8.1 / 2286% measured
| measured | Direct AI-assistant recommendation rate Not named in any of the 3 test consumer AI queries we ran for Electrical contractor. Businesses named in those queries included Douthit Electrical, Ace Electric Service, LiveWire Electrical. {"mention_quality":0,"appears":0,"queries":3,"winners":["Douthit Electrical","Ace Electric Service","LiveWire Electrical","Powerhouse Electric & Generators","Gianni Electrical Service"]} | 0/5 |
| measured | Branded web mentions (linked + unlinked) 22 distinct sites in the web search we sampled name the business (excluding its own site) — brand mentions are the strongest verified AI-visibility lever. (Basis: first-pages approximation; full mentions API later.) {"distinct_domains":22} | 5/5 |
| awaiting data | Bing index coverage (ChatGPT/Copilot gate) Could not confirm Bing indexation from the outside (a domain search returned no own-site result); index status is only verifiable by the site owner in Bing Webmaster Tools — held, never scored against. {"own_domain_results":0} | |
| measured | Machine-readable entity markup No entity JSON-LD. No sameAs entity links. {"has_entity_schema":false,"same_as":[],"resolving":null} | 0/3 |
| measured | Google Knowledge Graph node Present in Google's Knowledge Graph. {"kg_score":280.0117492675781} | 2/2 |
| not found in scan | Aggregator presence (Foursquare/Yelp) No Foursquare listing matched this business in our search (5 candidates checked) — Foursquare feeds many AI local answers, so this is a real gap. {"foursquare_found":false,"yelp_linked":false} | 0/2 |
| not found in scan | Video / YouTube footprint No YouTube/video presence linked (peer-normalized in the full model). | 0/2 |
F · Directories, NAP & Social
1.3 / 850% measured
| measured | Core-directory presence (Big Five) Present on 1 of Google / Facebook / Yelp (Apple + Bing checked in the full model). {"google":true,"facebook":false,"yelp":false} | 0.67/2 |
| awaiting data | NAP consistency across listings Needs at least two confirmed listings to compare (Google + Foursquare); thin coverage is never scored as 'inconsistent'. | |
| awaiting data | Duplicate / conflicting listings Duplicate-listing detection needs the maps-panel provider (paid layer). | |
| measured | Social presence, linkage & fit 0 social profiles linked from the site (none); liveness (recent posting) check deferred. {"social":[]} | 0/2 |
| n/a | Handle / brand-name consistency No social handles to compare. |
Is this your business?
This scorecard is Surphmore's automated assessment of publicly available signals as of 2026-07-16. It is an opinion based on the checkable facts shown above, not a statement about the quality of your business. If a fact is wrong, tell us and we'll correct it.
Our commitments: correction reports are reviewed within 5 business days and anything we got wrong is fixed. Re-check requests get a fresh scan. Opt-out requests from the business are honored.
Surphmore builds this board and also offers services that can improve some of these signals. Scores are never for sale, are computed identically for clients and non-clients, and only real changes to the underlying signals move a score.
Each line is an observation of a disclosed, dated fact, with its evidence shown. Signals marked awaiting data or n/a are removed from the math, never scored as failures. Scanned 2026-07-16.